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Pro Filt'r Soft Matte is Fenty Beauty's flagship liquid foundation, built for a shine-free matte finish that holds up through a long day. It launched with an unusually wide shade range, which is still its biggest selling point against drugstore and luxury rivals. The formula is oil-free, non-comedogenic and paraben-free, and it comes in a pump bottle. Reviewers with oily and combination skin tend to rate it highly for coverage and wear; those with dry skin often find it clingy or cakey without a rich primer underneath.
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Lowest price we've seen: $40.00 on Nov 9 at Kohl's. Tracked across 3 stores since Nov 9.
Owners praise the shade range and the long-lasting matte coverage, especially on oily skin. Many say it needs a damp sponge and a hydrating primer to look natural. Dry and mature skin users often report it settling into lines.
No matter which look you're going for, a good foundation is a key to an even makeup application. This product gives a matte finish.
