A fluoride-free whitening toothpaste built on the Calprox formula and nano-hydroxyapatite. It claims to whiten about 5.5 shades in 5 days with toothpaste alone, or 7 shades in 7 days with the brand's accelerator, without the sensitivity that peroxide gels can cause. It also claims to fight plaque far better than leading plaque-removing toothpastes and to be far less abrasive than the ADA limit. It suits people who want gradual whitening plus enamel support and prefer to avoid fluoride; it is not a substitute for a fluoride toothpaste if you are at high cavity risk.
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Ratings are strong at 4.7 out of 5, though from only 12 ratings. Buyers mostly report a gentler clean and gradual brightening without the sting of whitening strips.
This is a fluoride-free whitening toothpaste made with the Calprox® formula, which whitens and cleans without causing sensitivity. It is made in a 72-hour production process, compared with about 3 hours for traditional toothpaste.
Used alone, it whitens teeth by 5.5 shades in 5 days on average. Used with the accelerator, it whitens by 7 shades in 7 days on average. Both results are without sensitivity.
It contains nano-hydroxyapatite, calcium and phosphates to remineralize and strengthen enamel and to protect against cavities. It fights plaque 10X better than leading plaque-removing toothpastes. It is 75% less abrasive than the limit set by the ADA, with a score of 65 on a 0–250 scale. It can also be used on dentures, veneers and bonded teeth.
