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The Foreo Issa 4 Smile is a sonic electric toothbrush with a flexible, silicone-covered head and a rechargeable battery. Foreo's pitch is gentler cleaning and a lighter, more compact build than the big oscillating brushes from Oral-B and Philips Sonicare. It suits people with sensitive gums or a small mouth who dislike hard brush heads, but it is a basic model: no pressure sensor, no travel case and no brushing app. Owners are split, with comfort and design praised and cleaning power and durability questioned.
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Lowest price we've seen: $47.27 on Nov 9 at LOOKFANTASTIC. Tracked across 3 stores since Nov 9.
Ratings are middling. Owners who like it praise the soft feel and the light, simple design; others say it cleans less well than a conventional electric brush and report battery or reliability problems.