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A rich, creamy liquid foundation from 100% Pure that goes on full coverage and dries to a matte, velvet-soft finish. It is built on an aloe juice base with olive squalane and fruit and vegetable pigments instead of synthetic dyes, and it carries SPF 20 for UVA and UVB protection. It suits people who want to hide redness, spots and uneven tone in one layer and prefer a plant-forward formula. Against mainstream full-coverage liquids, it trades the lightweight silicone feel and huge shade range for a thicker cream texture and a smaller color selection.
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Owners praise the coverage, which hides redness and blemishes without a second concealer, and like that it is plant-based with SPF. Many say the texture is thick and best applied sparingly, and some find the shade match difficult.
This is a full coverage liquid foundation that conceals imperfections. The texture is rich and creamy, and it is meant to feel light on the skin. It dries to a finish between creme and matte powder, which leaves skin velvet soft.
The formula is enriched with antioxidant-packed super fruits, vitamins and other skin-nourishing nutrients. Its color comes from the pigments of fruits and vegetables, not from minerals or synthetic dyes. SPF 20 protects skin from UVA and UVB rays.
