Price facts
- Last seen at $29.00 at ILIA Beauty on Nov 9.
Fullest Volumizing Mascara is a clean, buildable volumizing mascara aimed at people with sensitive eyes or contact lenses. Its violin-shaped brush with flexible nylon micro-bristles is built to catch small and corner lashes and coat them evenly. The formula is flake-resistant and washes off with regular cleanser, so it favors easy removal over waterproof wear. The lighter mono-material tube cuts packaging emissions and waste versus the previous version.
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Ratings average 4.2 out of 5 across 2,845 reviews. Buyers mostly praise the volume, the sensitive-eye comfort and how easily it washes off. Complaints center on smudging and on volume that takes several coats.
Fullest Volumizing Mascara is a clean mascara that thickens and defines lashes from root to tip. The volume is buildable and the formula is flake-resistant and smudge-resistant. Nourishing ingredients condition lashes with every coat.
The violin-shaped brush has flexible nylon micro-bristles that coat each lash with an even amount of product. The formula washes off with a cleanser, with no scrubbing, tugging, or heavy-duty makeup remover needed.
The mascara is ophthalmologist-tested. It is safe for sensitive eyes and for contact lens wearers. The tube is lighter and made from a single material. Compared to the previous packaging, it reduces carbon emissions by 39% and waste by 22%, based on Life Cycle Assessment data from Bluebird Climate.
