Is this a permanent hair dye?

No. It is a color-depositing shampoo that darkens hair gradually and fades with washing. You need to use it regularly to keep the color.

How long until I see results?

Most users see noticeable darkening after a few washes. Full gray coverage usually takes several applications.

It is used like a regular shampoo, but for color maintenance most people use it a few times a week and switch to a normal shampoo in between.

It can darken gray and white hair, but results are gradual and may look less even on heavily gray hair than on scattered gray.

It can leave color on hands, towels or light surfaces if not rinsed well. Rinse hands and surfaces promptly after use.

This is a value pack of three bottles of the same Natural Black shampoo.

Rated 4.9 out of 5 from 862 ratings.

2 stores we checked sell it, including Distacart, eBay.

At Distacart, for $5.85, as of our latest check.

$5.85at DistacartChecked 10 min ago

Compared across 2 stores. Prices are checked against each store and labelled with when.