Is this coffee sweet?

It has a gentle sweetness from the hazelnut flavoring, not a heavy syrup taste. Drinkers who take coffee black may find it sweeter than a plain medium roast.

Is it a light or dark roast?

It is a medium roast. That keeps the hazelnut flavor forward without the smoky, bitter edge of a dark roast.

How should I brew it?

It works in a standard drip machine or pour-over. Its creamy body also holds up with milk, so it suits lattes and flavored drinks.

Does it taste like real hazelnuts?

It is flavored with toasted hazelnut, so expect a clear nutty taste rather than the subtle notes of an unflavored coffee.

It suits drinkers who like nutty, sweet-leaning coffee and take it with milk or sugar. Shoppers who want bright, fruity single-origin character should choose a plain roast instead.