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Generate & Score B2B Leads with Google Places + Airtable (n8n)

Generate & Score B2B Leads with Google Places + Airtable (n8n)

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$37.25at N8N CommerceChecked Nov 11

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Price facts

  • Last seen at $37.25 at N8N Commerce on Nov 11.

Our take on the Generate & Score B2B Leads with Google Places + Airtable (n8n)

This is an n8n workflow template that automates B2B lead generation by pulling business data from Google Places, enriching it with website scraping and PageSpeed Insights, and scoring leads in Airtable. It assigns Hot/Warm/Low priorities and drafts outreach messages for human approval. It suits sales and marketing ops teams already using n8n and Airtable who want a customizable, self-hosted lead engine. Compared with off-the-shelf lead tools, it offers deeper customization but requires technical setup and your own API keys.

Best forSales ops teams using n8n and AirtableGrowth marketers who want automated lead scoringDevelopers building custom lead gen pipelinesAgencies needing repeatable prospect discovery
Pros
  • Automates lead discovery, enrichment, and scoring in one workflow
  • Uses Google Places for accurate local business data
  • Optional website scraping and PageSpeed audits add valuable signals
  • Rule-based scoring is transparent and adjustable
  • Drafts outreach for human review, reducing manual work
Cons
  • Requires n8n, Airtable, and Google API credentials
  • Scraping and PageSpeed steps can fail on some sites
  • Scoring rules may need tuning for your niche
  • No built-in CRM integration beyond Airtable
  • Setup and maintenance need technical skills

Generate & Score B2B Leads with Google Places + Airtable (n8n) prices at every store

  • N8N CommerceNew

    In stockPriced in GBP (£27.99)

    $37.25Checked Nov 11
    Visit N8N Commerce

About the Generate & Score B2B Leads with Google Places + Airtable (n8n)

This n8n workflow finds B2B leads through Google Places, qualifies them, and prepares outreach for human approval. It combines Google Places, optional website scraping, optional Google PageSpeed Insights, and Airtable updates.

It builds a search matrix from your target locations and search terms, then queries the Google Places API. Results are de-duplicated and normalized. Each lead is upserted into Airtable using the Google place_id as the unique key.

Websites that aren't social pages can optionally be enriched. The workflow fetches the site HTML and extracts emails, phones, title, description, and contact link. It can also call Google PageSpeed Insights (mobile, with desktop fallback) and store performance and SEO values or failure details.

Platform
n8n automation workflow
Lead source
Google Places API, searched across multiple locations and keywords
Data store
Airtable, upserted by Google place_id
Optional enrichment
Website HTML extraction (emails, phones, title, description, contact link)
Optional audit
Google PageSpeed Insights, mobile with desktop fallback
Scoring
Rule-based opportunity score with Hot, Warm, or Low priority
Outreach drafts
Hot outreach, Warm follow-up, Low priority nurture/hold
Sending
SMTP after approval in Airtable; optional WhatsApp and Instagram via external worker URLs
Scheduling
Discovery, scoring, and approval queue initialization
n8n nodes
if, set, code, html, wait, switch

Questions and answers

Do I need coding skills to use this workflow?
Basic familiarity with n8n and APIs helps. The workflow is pre-built, but you must configure credentials and may need to adjust nodes.
Which APIs does it require?
It uses Google Places API, optional Google PageSpeed Insights, and Airtable. You need accounts and API keys for each.
Can I customize the lead scoring rules?
Yes, the scoring is rule-based and editable in the workflow. You can change thresholds and criteria to fit your business.
Does it send outreach emails automatically?
No, it drafts messages for human approval. You review and send them manually or integrate with your email tool.
Is website scraping optional?
Yes, the scraping and PageSpeed steps are optional. You can disable them if not needed.
How does it avoid duplicate leads?
It uses the Google place_id as a unique key to de-duplicate and upsert records in Airtable.
Where is the Generate & Score B2B Leads with Google Places + Airtable (n8n) cheapest?
At N8N Commerce, for $37.25, as of our latest check.