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Gucci Bloom is a white floral eau de parfum built on tuberose, jasmine bud and rangoon creeper, launched in 2017. This three-piece set pairs the full-size spray with a perfumed body lotion and a small travel spray, so the scent can be layered and carried. It suits women who like rich, creamy florals rather than citrus or woody openings. Against lighter floral rivals it is denser and longer-wearing, and owners often describe it as a strong, sweet white floral that reads mature rather than fresh.
In stockShips from New Zealand · priced in NZD (NZ$214.99) · duties may applyReturn policy
Owners of Gucci Bloom generally praise its rich tuberose and jasmine heart and its staying power, and many call it a signature scent. Critics find it heavy and sweet, and some say the white florals turn sharp or cloying.
Gucci Bloom is a rich, white floral fragrance for women, introduced in 2017. This 3-piece gift set includes a 100ml Eau de Parfum spray, a 50ml perfumed body lotion and a 10ml Eau de Parfum travel spray.
The scent opens with sweet petals of rangoon creeper, a plant that changes color when it blooms. Jasmine bud gives the fragrance its white floral character. It is combined with natural tuberose for a creamy signature.
