Gucci Bloom is a white floral eau de parfum built on sambac jasmine and tuberose, with orris root and a honeysuckle-like Rangoon creeper accord. It is the first women's fragrance developed under Alessandro Michele, and it reads as a full, sweet, creamy floral rather than a fresh or citrus-led one. It suits shoppers who like big white-flower scents and want something softer and rounder than a sharp green floral. Against rivals in the same family it leans richer and more powdery-sweet, which some wearers find heavy or loud for daytime.
In stockReturn policy
Owners rate it well overall and describe a rich, long-lasting white floral. The main complaints are that it can be too strong or sweet, and that it smells heavier than expected.
Gucci Bloom is a fragrance from the Italian fashion house Gucci. It launched globally in August 2017 and was the first fragrance created under creative director Alessandro Michele.
The scent mixes white flowers, including natural sambac jasmine and heady tuberose, with woody accents of orris root. It also features a new accord of Chinese honeysuckle, also called Rangoon creeper (Combretum indicum). This vine has red flowers, is native to India, and is exclusive to this fragrance.
