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Gucci Bloom is a white floral eau de parfum built on tuberose and jasmine, with Rangoon Creeper adding a soft, powdery sweetness. Perfumer Alberto Morillas made it a full, creamy floral rather than a light citrus or woody scent, so it reads rich and feminine. It suits shoppers who want a recognizable designer floral for daily wear or evenings, and it sits close to the skin rather than projecting loudly. Against brighter fruity-florals from other designer houses, Bloom trades freshness for depth and powder.
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In stockSold by Tenable HubReturns: Sold by a Walmart Marketplace seller; returns go to the seller under the seller's returns policy.
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Lowest price we've seen: $74.99 on Nov 14 at Walmart; highest $89.99 on Nov 13. Tracked across 4 stores since Nov 13.
Ratings are very high, and wearers describe Bloom as a rich, elegant white floral that lasts through a day. The main complaints are that it can feel heavy or powdery and that it stays close to the skin.
Gucci Bloom is an eau de parfum spray for women. It was created to celebrate the authenticity, vitality and diversity of women. Master perfumer Alberto Morillas blended it under the direction of the House's Creative Director.
The scent is meant to unfold like a thriving garden filled with flowers. Tuberose and jasmine combine with Rangoon Creeper, a flower discovered in South India that is used in perfumery for the first time here.
The fragrance comes in a lacquered bottle that recalls porcelain. It is finished in a vintage powder pink shade with a Gucci label appliqué.











