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Gucci Éternité de Beauté is a full-coverage liquid foundation with a luminous matte finish that the brand claims lasts 24 hours. It is built around hyaluronic acid and black rose oil for hydration, and it aims to blur pores and even out tone without looking cakey. The two-part shade code (number for depth, letter for undertone) makes matching more systematic than many luxury foundations. It suits people who want long-wear coverage with a soft matte look rather than a dewy or sheer finish.
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Lowest price we've seen: $38.00 on Nov 15 at Poshmark. Tracked across 2 stores since Nov 15.
Reception is limited and mixed. Wearers who like a soft matte finish praise the coverage and the natural look, while others find it can settle or feel heavy on dry skin.
Gucci Éternité de Beauté 24-Hour Full Coverage Luminous Matte Foundation gives full coverage with a luminous matte finish. It is made to feel breathable, weightless and comfortable. This shade is #180, Fair with warm undertones.
The foundation blurs pores, evens out the complexion and blends away imperfections. The matte effect combines natural luminosity with a mattifying finish. It stays fresh through the day without looking cakey. The formula contains hyaluronic acid and black rose oil, which help boost and maintain skin hydration.
To apply, dispense one pump on the back of your hand. Dab a third of it onto a tool, either clean fingers or a foundation brush. Start at the nose, gently pull the product outward and blend in with circular motions. Add more if needed and apply to the forehead, chin and jawline.
