Is this sweater pure cashmere?

The composition lists 100% cashmere and 100% polyester, which suggests more than one material is involved. Check the care label on the garment for the exact fiber breakdown before buying.

How should I wash a cashmere Gucci sweater?

Hand wash in cool water with a cashmere shampoo, or dry clean. Lay flat to dry and never hang it, since wet cashmere stretches. Fold it in a drawer rather than hanging it.

What does the Gucci crest embroidery look like?

The crest is embroidered at the front in a tonal stitch, so it blends into the grey knit rather than standing out. It is a subtle logo rather than a bold graphic.

How does this compare with a plain cashmere V-neck?

You get the same cashmere warmth and V-neck shape as a plain knit from a luxury house, plus the embroidered crest. Plain cashmere from specialist knitters often uses a single fiber with no polyester, so compare the labels.

Yes, all cashmere pills with friction under the arms and where a bag rubs. A cashmere comb or fabric shaver removes the pills, and washing less often slows it down.