
Hisense U7 4K Ultra HDR Smart ULED Google TV
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Our take on the Hisense U7 4K Ultra HDR Smart ULED Google TV
The Hisense U7 is a 4K ULED Google TV that uses a full-array local dimming backlight to push brightness and contrast well above budget edge-lit sets. It runs Google TV with built-in Chromecast, Google Assistant and all the major streaming apps, and it handles Dolby Vision and Dolby Atmos. It suits buyers who want a bright, high-contrast picture for movies, sports and gaming without stepping up to OLED or a premium mini-LED. Against rivals in its class it stands out on brightness and gaming features, while its viewing angles and out-of-the-box picture are the usual compromises.
- Full-array local dimming gives strong contrast and deep blacks
- High brightness holds up in a lit room and with HDR
- 4K at 120Hz with VRR and ALLM for consoles
- Google TV with Chromecast and Google Assistant built in
- Dolby Vision and Dolby Atmos support
- Four HDMI inputs, one with eARC
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What reviewers say
Owners and reviewers rate the U7 highly for brightness, contrast and gaming features at its level. Common complaints are narrow viewing angles, a picture that needs calibration, and weak built-in speakers.
- BrightnessPraisedReviewers say the panel gets bright enough for daytime rooms and makes HDR highlights pop.
- Viewing anglesCriticisedOwners note the picture loses color and contrast when watched from the side.
- GamingPraisedReviewers highlight 4K at 120Hz, VRR and low input lag as strong for console play.
Questions and answers
- Is the Hisense U7 good for gaming?
- Yes. It supports 4K at 120Hz, variable refresh rate and auto low latency mode on its HDMI 2.1 inputs, which suits PS5 and Xbox Series X.
- Does it support Dolby Vision and Dolby Atmos?
- Yes. It handles Dolby Vision HDR and Dolby Atmos audio, though the built-in speakers limit the Atmos effect.
- What is ULED?
- ULED is Hisense's name for its full-array local dimming LCD panels. It means the backlight is split into zones that dim independently for better contrast than edge-lit sets.
- Does it run Google TV?
- Yes. It runs Google TV with Chromecast built in, Google Assistant voice control and access to the major streaming apps.
- Do I need a soundbar?
- Most owners will want one. The built-in speakers are serviceable for news but thin for movies and music.
- How many HDMI ports does it have?
- It has four HDMI inputs, including one HDMI 2.1 port with eARC for a soundbar or receiver.












