This book is a guide to generating B2B leads for SaaS software companies. It is written for founders, marketers and sales professionals.
It covers frameworks for identifying and attracting ideal B2B customers, and step-by-step playbooks for building campaigns. It includes email and outreach templates made for SaaS, along with real-world examples.
Other topics include using SEO, PPC and LinkedIn for growth, techniques for nurturing leads through the sales funnel, and metrics and tools for measuring, analyzing and refining lead generation efforts.
- Topic
- B2B lead generation for SaaS companies
- Audience
- Founders, marketers, sales professionals
- Channels covered
- SEO, PPC, LinkedIn, email outreach
- Includes
- Email and outreach templates, campaign playbooks, real-world examples