Price facts
- Last seen at $10.00 at ColourPop on Nov 9.
Our take on the I Love It
I Love It is a liquid cheek highlighter in a warm coral-pink with a soft pearl finish. It is meant to be patted onto the cheekbones for a glow that reads more like skin than makeup. The buildable, blendable formula is hydrating and rated for up to 8 hours of wear. It suits shoppers who want a sheer, lit-from-within flush rather than a powder highlight or a strong metallic shine.
Best forShoppers who want a natural, skin-like glowDry or normal skin that wants a hydrating cheek productBuilding a soft coral-pink flush on cheekbonesLiquid and cream makeup users who blend with fingers
Pros
- Warm coral-pink shade with a soft pearl finish
- Buildable coverage from sheer to more visible
- Blendable liquid formula
- Hydrating on the skin
- Up to 8 hours of wear
Cons
- Pearl finish may be too subtle for shoppers who want a strong highlight
I Love It prices at every store
- ColourPopNew
In stockReturn policy
$10.00Checked Nov 9
What reviewers say
- 4.9 / 5467 ratings
Rated 4.9 out of 5 across 467 ratings, buyers respond well to the soft, skin-like glow and the blendable liquid texture.
What people mention
- FinishPraisedBuyers like the soft pearl glow that looks more like skin than makeup.
- BlendabilityPraisedThe liquid formula blends easily, especially patted on with fingers.
Questions and answers
- Is I Love It a blush or a highlighter?
- It is a liquid cheek product with a coral-pink tint and a pearl finish. It works as a glowy flush on the cheekbones rather than a matte blush.
- How do I apply it?
- Pat it onto the cheekbones and blend. The liquid formula is buildable, so you can start sheer and add more.
- How long does it wear?
- The formula is rated for up to 8 hours of wear.
- Is it good for dry skin?
- The formula is hydrating, which suits dry or normal skin better than a powder highlight.
- Will it look glittery?
- No. The pearl finish is soft and catches light without a strong metallic shine.
- Where is the I Love It cheapest?
- At ColourPop, for $10.00, as of our latest check.
- What do buyers say about the I Love It?
- Rated 4.9 out of 5 from 467 ratings.
