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Ilia Limitless Lash Mascara is a clean, ophthalmologist-tested mascara built around a dual-sided brush: the short side presses product onto the lashes, the longer side combs them out for separation and lift. It is hypoallergenic and formulated for sensitive eyes and contact lens wearers, with biotin and organic shea butter in a soft, flexible formula that stays put for up to 12 hours. Coverage is buildable, so it goes from a natural separated look to more volume without clumping. It suits shoppers who want a gentler everyday mascara more than those chasing dramatic, false-lash volume.
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Lowest price we've seen: $17.00 on Nov 15 at Kohl's. Tracked across 14 stores since Nov 15.
Ilia Limitless Lash Mascara is a clean mascara for the upper and lower lashes. It lengthens, lifts and separates, and the non-clumping formula builds in coverage for added volume. The finish is shiny, and the feel is soft and flexible.
The formula includes biotin and organic shea butter. It is ophthalmologist tested, hypoallergenic and safe for sensitive eyes, and it is suitable for contact lens wearers. It is also gluten-free and cruelty-free.
To apply, press the shorter side of the brush against the lashes. Wear lasts up to 12 hours.
