Price facts
- Lowest price today: $29.00 at Afro Bella Hair (checked Nov 13, 2026).
- Checked at 18 stores.
Our take on the Intense Smoothing Serum
Moroccanoil Intense Smoothing Serum is a concentrated styling serum built for coarse, dull or very frizzy hair. Argan oil adds softness and shine while the formula gives instant slip so brushes glide through curly or straight styles. The brand claims it cuts unwanted volume by 46% and holds frizz down for up to 72 hours in lab testing. It carries the signature amber-and-floral Moroccanoil scent. Against lighter Moroccanoil oils and serums, it is the heaviest option, aimed at thick, hard-to-tame hair rather than fine hair that weighs down easily.
- Highly concentrated, so a small amount goes far
- Argan oil boosts softness and shine
- Instant slip makes brushing easier
- Targets extreme frizz and excess volume
- Signature Moroccanoil amber-floral scent
- Heavy formula can weigh down fine or thin hair
- Strong fragrance may not suit everyone
- Easy to over-apply and leave hair greasy
- Not a replacement for a deep conditioner
Intense Smoothing Serum prices at every store
- Afro Bella HairNew
In stockReturn policy
$29.00Checked 7 h ago - MoroccanoilNew
In stockReturn policy
$32.00Checked 7 h ago - NordstromNew
In stock
$32.00Free shippingChecked 7 h ago - SephoraNew
In stock
$32.00+ $6.95 shippingChecked 7 h ago - Ulta BeautyNew
In stock
$32.00+ $6.95 shippingChecked 7 h ago - Kohl'sNew
In stock
$32.00+ $8.95 shippingChecked 7 h ago - MoroccanoilNew
In stock
$32.00+ $9.00 shippingChecked 7 h ago - Lookfantastic USNew
Availability unknown
$29.70Checked 7 h ago - AmazonNew
Availability unknown
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$32.00Checked 7 h ago - switch-boutique.comNew
Availability unknown
$32.00Checked 7 h ago - BluemercuryNew
Availability unknown
$32.00Checked 7 h ago - mysalonstop.comNew
Availability unknown
$32.00Checked 7 h ago - Planet BeautyNew
Availability unknown
$32.00Checked 7 h ago - LovelySkin.comNew
Availability unknown
$32.00Checked 7 h ago - Oh BeautyNew
Availability unknown
$32.00Checked 7 h ago - Beauty BrandsNew
Availability unknown
$32.00Checked 7 h ago - WalmartNew
Availability unknownSold by Mint Beauty Supply
$32.99Checked 7 h ago - Mat&MaxNew
Availability unknown
$40.00Checked 7 h ago
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Intense Smoothing Serum price history
Lowest price we've seen: $29.70 on Nov 13 at Lookfantastic US. Tracked across 16 stores since Nov 13.
What reviewers say
- 4.7 / 53,249 ratings
Rated 4.7 out of 5 across more than 3,200 ratings, it draws praise for taming frizz and smoothing thick, coarse hair. Owners like the shine and the scent, though some find it heavy on finer hair.
- Frizz controlPraisedOwners say it holds frizz down well, especially on coarse and curly hair in humid weather.
- ShinePraisedReviewers note softer, glossier hair after styling with it.
- WeightMixedSome say it smooths without heaviness, while others find it too heavy on fine or thin hair.
- ScentMixedMany like the amber-floral Moroccanoil fragrance; some find it too strong.
- ConcentrationPraisedUsers report that a small amount is enough, so the bottle lasts.
About the Intense Smoothing Serum
This styling serum is made for polished, ultra-smooth curly or straight looks. The highly concentrated formula gives instant slip, so a brush glides through more easily and styling takes less effort. It contains conditioning argan oil to boost softness and shine.
It is made for the needs of coarse, dull or extremely frizzy hair. In an independent lab study, it reduced unwanted volume by 46% and controlled extreme frizz for up to 72 hours.
The serum is fragranced with the signature Moroccanoil scent, a Mediterranean-inspired blend of spicy amber and sweet floral notes.
- Type
- Styling serum
- Key ingredient
- Argan oil
- Hair type
- Coarse, dull or extremely frizzy; curly or straight
- Volume
- Reduces unwanted volume by 46%
- Frizz control
- Up to 72 hours
- Scent
- Moroccanoil signature scent: spicy amber and sweet floral notes
Questions and answers
- How is this different from Moroccanoil Treatment oil?
- This is a styling serum made for smoothing and frizz control, with more hold and slip. The Treatment oil is a lighter finishing and conditioning oil for all hair types.
- Will it work on fine hair?
- It is formulated for coarse, dull and very frizzy hair, so fine hair can look weighed down. Use a very small amount and keep it off the roots.
- Does it help with brushing curly hair?
- Yes. The formula is built to give instant slip so brushes glide through curls more easily.
- How long does the frizz control last?
- The brand cites lab results of up to 72 hours of frizz control and a 46% reduction in unwanted volume.
- What does it smell like?
- It has the Moroccanoil signature scent: spicy amber with sweet floral notes.
- Can I use it on dry hair?
- It is a styling serum, so it works best on damp hair before brushing or blow-drying. A tiny amount can smooth dry ends.
- Where is the Intense Smoothing Serum cheapest?
- At Afro Bella Hair, for $29.00, as of our latest check.
- What do buyers say about the Intense Smoothing Serum?
- Rated 4.7 out of 5 from 3,249 ratings.
- Where can I buy the Intense Smoothing Serum?
- 17 stores we checked sell it, including Moroccanoil, Afro Bella Hair, Amazon, Lookfantastic US, Sephora.
