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The ISO Beauty Titanium-Plated Flat Iron 1.5 is a wide-plate straightener aimed at thick, long or coarse hair. Its 1.5-inch floating titanium plates glide over larger sections at once, and MCH heating brings the plates up fast. The LCD shows the set temperature, adjustable from 190°F to 450°F, and the auto shut-off can be set between 30 and 120 minutes. It suits people who straighten a lot of hair in one pass; those with fine or fragile hair may prefer narrower ceramic plates that are gentler.
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Lowest price we've seen: $109.99 on Nov 11 at Shop Simon. Tracked across 1 store since Nov 11.
Owners of thick and long hair tend to like the wide plates and quick heat-up, and many say it straightens in fewer passes than narrower irons. Criticism centers on heat intensity on finer hair and on the bulky body for short styles.
The ISO Beauty Titanium-Plated Flat Iron is a hair straightener with 1.5-inch mirror titanium-plated floating plates. A suspension system cushions the plates and lets them move smoothly, so they glide without tugging or pulling hair. It straightens hair and adds shine within minutes.
It uses MCH heat technology for rapid heat-up. An LCD display with a black background and white and blue digits shows the temperature, which is adjustable from 190°F to 450°F. The auto power off can be set between 30 and 120 minutes. It runs on AC mains power and comes in purple.
