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IT Cosmetics CC+ Nude Glow is a lightweight tinted cream that combines sheer-to-medium coverage with a glow serum and SPF 40. It is aimed at people who want a dewy, skin-like finish rather than full matte coverage, and it layers niacinamide and hyaluronic acid for hydration. The line is widely sold, and its street price tends to sit in the mid-to-high $30s to low $40s depending on the retailer and promotions.
Lowest price we've seen: $39.00 on Oct 29. Tracked across 1 store since Oct 29.
Owners like the natural glow and the light feel, and many repurchase it as an everyday base. Complaints center on coverage being too sheer for some and on shine building up through the day.