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IWC
IWC Portofino Automatic

IWC Portofino Automatic

Best price now

$4,509.44at WatchGuyNYCObserved Nov 3, 2026, 6:48 PM

Compared across 4 stores. Prices are checked against each store and labelled with when.

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Our take on the IWC Portofino Automatic

The IWC Portofino Automatic IW356502 is a 40 mm stainless steel dress watch with a black dial, a three-hand date layout and IWC's in-house 35111 automatic movement. It is the entry point to IWC's Portofino line, and its clean, thin profile is the main draw. The best new price is $4,509.44 at WatchGuyNYC as of November 3, 2026, with four stores listing it new. That sits at the low end of what this reference has sold for recently, well under its $5,000-plus typical retail.

Best forDress watch buyers who want a slim 40 mm case under a cuff
First luxury watch buyers stepping up to an in-house Swiss movement
Buyers who prefer a plain three-hand dial over chronographs
Gift buyers looking for a classic black-dial watch
Pros
  • In-house IWC 35111 automatic movement with about 42 hours of power reserve
  • 40 mm case wears slim and slips under a shirt cuff
  • Clean black dial with applied markers and a date at 3 o'clock
  • Sapphire crystal and 30 m water resistance suit daily office wear
  • Strong resale for an entry-level IWC
Cons
  • 30 m water resistance rules out swimming and showers
  • No bracelet option; it comes on a leather strap that wears out
  • No exhibition caseback on this reference
  • Servicing through IWC is expensive and slow
  • Little horological content for the money compared with sportier rivals

IWC Portofino Automatic prices at every store

  • PrestigeTime.comNew

    In stock

    $4,860.00Free shippingObserved Nov 3, 2026, 6:48 PM
    Visit store
  • WatchMaxx.comNew

    In stock

    $4,930.00Free shippingObserved Nov 3, 2026, 6:48 PM
    Visit store
  • eBayNew

    In stockSold by cwtime

    $5,986.84Free shippingObserved Nov 3, 2026, 6:48 PM
    Visit store
  • WatchGuyNYCNew

    Availability unknown

    $4,509.44+ $65.00 shippingObserved Nov 3, 2026, 6:48 PM
    Visit store

IWC Portofino Automatic price history

Lowest price we've seen: $4,509.44 on Nov 3 at WatchGuyNYC. Tracked across 4 stores since Nov 3.

What reviewers say

Owners and reviewers treat the Portofino Automatic as a well-made, understated dress watch. Most praise the thin case, legibility and finishing for the price; the usual complaints are the modest water resistance and the plain movement.

Pros
  • Slim case sits flat on the wrist
  • Legible black dial with good finishing for the price
  • Reliable, accurate automatic movement
  • Looks more expensive than it costs
Cons
  • 30 m water resistance is limiting
  • Leather strap shows wear quickly
  • Movement finishing is hidden and basic
  • Service costs add up over time

Specifications

Brand
IWCSource
Model
IW356502Source
Serial/Year
CurrentSource
Case Diameter
40 mmSource
Dial
BlackSource

Questions and answers

Is the IWC Portofino Automatic worth it?
At $4,509.44 at WatchGuyNYC as of November 3, 2026, it is a reasonable entry into IWC ownership. You pay for the name, the slim case and an in-house movement rather than complications.
How does it compare with the Portofino Chronograph?
The Automatic is thinner, simpler and cheaper, with just a date. The Chronograph adds pushers and subdials but is thicker and costs more; pick the Automatic if you want a pure dress watch.
What is the power reserve?
The IWC 35111 movement runs about 42 hours on a full wind. Wear it daily or wind it after a weekend off the wrist.
Can I swim with it?
No. It is rated to 30 m, which covers splashes and hand washing only. Take it off before swimming or showering.
What is in the box?
Expect the watch on its leather strap, the IWC warranty card and paperwork, and the presentation box. Confirm strap condition and box contents with the seller before buying.
When is it cheapest?
Grey-market and pre-owned sellers like WatchGuyNYC tend to undercut authorized dealers, and prices dip around holiday sales. The current $4,509.44 is already below typical retail.
Where is the IWC Portofino Automatic cheapest?
At WatchGuyNYC, for $4,509.44, as of our latest check.
Where can I buy the IWC Portofino Automatic?
4 stores we checked sell it, including WatchGuyNYC, PrestigeTime.com, WatchMaxx.com, eBay.