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The JBL Live 660NC is a wireless over-ear headphone with adaptive noise cancelling, Ambient Aware and TalkThru modes, and hands-free voice assistant access. JBL rates battery life at up to 50 hours, or about 40 with ANC and Bluetooth on, and a 10-minute charge adds roughly 4 hours. It suits commuters and remote workers who want long battery life and easy ambient control without paying flagship prices. Against rivals like the Sony WH-CH720N and Anker Soundcore Space Q45, it offers a fuller feature set and longer runtime, but its ANC and call clarity trail the top-tier models.
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Lowest price we've seen: $85.00 on Nov 11 at Ayoub Computers. Tracked across 13 stores since Nov 11.
Owners generally like the long battery life, comfortable fit and useful Ambient Aware and TalkThru modes. Many find the noise cancelling adequate rather than class-leading, and some say call quality drops in noisy environments.
The JBL Live 660NC is a pair of wireless over-ear Bluetooth headphones with 40mm drivers. They have Adaptive Noise Cancelling to block out surrounding noise.
Ambient Aware raises outside sound so you can hear your surroundings, for example on a busy street. TalkThru lowers the music and amplifies speech, so you can talk with the headphones on. Buttons on the earcup manage calls, and the microphones support stereo calls.
You can use your preferred voice assistant by voice or with a tap on the earcup. By voice, you can turn Noise Cancelling or Ambient Aware on, check the battery level or power the headphones off. The JBL App is used to set your preferred voice assistant.












