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Juicy Couture Viva La Juicy Eau de Parfum Spray

Juicy Couture Viva La Juicy Eau de Parfum Spray

4.6· 31,000 ratings

Best price now

$47.69at WalmartObserved Nov 4, 2026, 6:40 PM

63% under what the other stores charge

Compared across 7 stores. Prices are checked against each store and labelled with when.

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Our take on the Juicy Couture Viva La Juicy Eau de Parfum Spray

Viva La Juicy is Juicy Couture's women's eau de parfum, a sweet fruity-floral built on wild berries, mandarin and honeysuckle over caramel, vanilla and sandalwood. It is one of the most recognizable gourmand-leaning designer scents of the 2010s and still sells in large volume. The best new price is $47.69 at Walmart as of November 4, 2026, with 7 stores listing it new.

Best forGourmand and sweet-fragrance fansYounger shoppers and gift buyersEveryday wear in cooler weatherAnyone who wants a recognizable designer name at a low price
Pros
  • Sweet berry-vanilla profile that most people find pleasant
  • Eau de parfum concentration gives solid longevity
  • Cruelty-free and phthalate-free
  • Widely discounted; often under $50
  • Available in travel size
Cons
  • Very sweet and can turn cloying in heat
  • Common scent, so not distinctive
  • Heavy projection may bother close quarters
  • Not a fresh or office-neutral choice

Juicy Couture Viva La Juicy Eau de Parfum Spray prices at every store

  • WalmartNew

    In stockSold by BSLLC USA

    $47.69Observed Nov 4, 2026, 6:40 PM
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  • Sam's ClubNew

    In stock

    $54.75Observed Nov 4, 2026, 6:40 PM
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  • FragranceX.comNew

    In stock

    $61.78Observed Nov 4, 2026, 6:40 PM
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  • Ulta BeautyNew

    In stock

    $129.00Observed Nov 4, 2026, 6:40 PM
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  • Macy'sNew

    In stock

    $129.00Observed Nov 4, 2026, 6:40 PM
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  • NordstromNew

    In stock

    $129.00Observed Nov 4, 2026, 6:40 PM
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  • Kohl'sNew

    In stock

    $129.00Observed Nov 4, 2026, 6:40 PM
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Also available at

  • eBayCheck price at eBay
  • BelkCheck price at Belk
  • JCPenneyCheck price at JCPenney
  • Juicy CoutureCheck price at Juicy Couture
  • MaxAroma.comCheck price at MaxAroma.com
  • Perfume OutletCheck price at Perfume Outlet

Juicy Couture Viva La Juicy Eau de Parfum Spray price history

Lowest price we've seen: $47.69 on Nov 4 at Walmart. Tracked across 12 stores since Nov 4.

What reviewers say

With about 31,000 ratings averaging 4.6 out of 5, reception is strongly positive. Owners mostly praise the sweet, long-lasting scent and the value; critics find it too sugary or too popular.

Pros
  • Sweet berry-vanilla scent many describe as addictive
  • Lasts most of a day on skin and clothing
  • Gets compliments
  • Good value at discount prices
Cons
  • Too sweet or synthetic for some noses
  • Smells common because so many wear it
  • Can be overpowering if oversprayed

Specifications

Type
Eau de Parfum
Form
Spray
Department
Women's
Travel Size
Yes
Sustainability
Cruelty-free
Phthalate-Free
Yes

Questions and answers

Is Viva La Juicy worth buying?
If you like sweet fruity-floral gourmands, yes. At $47.69 at Walmart as of November 4, 2026 it is cheap for an eau de parfum, and 31,000 ratings average 4.6 out of 5.
How does it compare to Viva La Juicy La Fleur?
La Fleur is lighter and more floral, with less caramel and vanilla. The original is sweeter and heavier, so pick La Fleur for warm weather and the original for cool weather.
How long does it last?
As an eau de parfum it typically lasts 6 to 8 hours on skin and longer on fabric. Expect stronger projection in the first two hours.
Is the travel size the same scent?
Yes. The travel spray is the same eau de parfum in a smaller bottle, good for trying it or for a bag.
When is it cheapest?
It is already discounted at $47.69 at Walmart as of November 4, 2026. Gift-set season and major sales events are when designer fragrances usually drop further.
Where is the Juicy Couture Viva La Juicy Eau de Parfum Spray cheapest?
At Walmart, for $47.69, 63% under what the other stores charge, as of our latest check.
What do buyers say about the Juicy Couture Viva La Juicy Eau de Parfum Spray?
Rated 4.6 out of 5 from 31,000 ratings.
Where can I buy the Juicy Couture Viva La Juicy Eau de Parfum Spray?
13 stores we checked sell it, including Walmart, Sam's Club, FragranceX.com, Ulta Beauty, Macy's.

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