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Viva La Juicy is Juicy Couture's flagship women's eau de parfum, a sweet floral-fruity gourmand built around wild berries, mandarin and honeysuckle over gardenia, jasmine and caramel-vanilla. It is a young, playful scent with strong projection and lasting power for an eau de parfum at this tier. It suits shoppers who like sweet, bright florals rather than dry or green ones. Against rivals like Marc Jacobs Daisy or Vera Wang Princess, it is sweeter and heavier, so those who prefer airy florals may find it too much.
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Owners describe Viva La Juicy as a sweet, fruity floral that lasts well and draws compliments, and many repurchase it. Critics call it too sugary and common, and some find it overwhelming in warm weather.
A floral eau de parfum spray offering a fresh, vibrant scent for everyday wear.
