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Viva La Juicy Rosé is a women's eau de parfum from Juicy Couture, a flanker to the original Viva La Juicy. It keeps the line's sweet gourmand character but leans lighter and more floral, with a rosé wine and citrus opening over jasmine and gardenia, drying down to soft musk and praline. It suits shoppers who find the original too heavy or sugary and want a fresher everyday scent. Compared with the original, it trades some of the caramel-vanilla richness for a brighter, more sparkling feel, and it stays close to the skin rather than filling a room.
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Lowest price we've seen: $21.95 on Nov 11 at FragranceShop.com; highest $24.99 on Nov 9. Tracked across 13 stores since Nov 9.
Owners describe Viva La Juicy Rosé as a soft, sweet floral that is easier to wear than the original. Many like it for daytime and warm weather, though several say it fades faster and sits closer to the skin than they expected.
