How long does Just For Men M-55 last?

The color typically fades over a few weeks, so most users reapply every three to four weeks to keep gray covered.

How long do you leave it on?

Leave it on for about five minutes, then rinse. Leaving it longer can make the result darker and flatter.

M-55 Real Black is the darkest shade in the line. If your natural hair is dark brown, a brown shade usually looks more natural.

The kit includes the color base tube, the developer tube, a mixing tray and a brush for applying to the beard and mustache.

At $11.99 at Target as of November 7, 2026, it is at the low end of its recent range across the three stores listing it new.

It is made for facial hair. For scalp hair, use a product labeled for head hair, since the formulas and timing differ.

At Target, for $11.99, as of our latest check.

Rated 5 out of 5 from 1 ratings.

3 stores we checked sell it, including Walmart, Target, Walgreens.

$11.99at TargetVerified

Compared across 3 stores. Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.

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