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A 10K white gold engagement ring from Kay's Now + Forever line, set with a 1/4 ct princess-cut center diamond and smaller round diamonds along the band. The princess cut gives it a square, modern look that differs from the round solitaires most rivals lead with. At 1/4 ct total, it sits at the entry end of diamond engagement rings, so the emphasis is on the setting and band detail rather than a large stone. It suits shoppers who want a square-cut diamond and a white gold band without moving into bigger-carat territory.
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Lowest price we've seen: $559.99 on Nov 9 at Kay Jewelers. Tracked across 1 store since Nov 9.
