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The Lands' End Essential Cotton Bath Towel is a 100% cotton towel in a 600 GSM zero-twist dobby weave, sold as a bath towel, hand towel or washcloth and in a 6-piece set. Zero-twist cotton dries faster and feels softer out of the wash than twisted-loop towels, but it tends to be less durable and pills sooner. Owners like the plush feel and quick drying; some report thinning and loose loops after repeated washing. It suits shoppers who want a soft, fast-drying everyday towel and don't mind replacing them sooner than a heavy twisted towel.
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Lowest price we've seen: $15.72 on Nov 10 at Lands' End. Tracked across 4 stores since Nov 10.
Rated 4.2 out of 5 from 765 ratings, the towel draws praise for softness and quick drying. Complaints center on durability, pilling and loops pulling after repeated washes.
