Shop
  • Deals
  • Deal checker
  • Black Friday
  • Buying guides
  • Brands
  • Stores
Travel
  • Flight deals
  • Hotel deals
Company
  • Research
  • Press
  • deal.ai apps
Black Friday 2026
  • Walmart
  • Best Buy
  • Target
  • TVs
  • Laptops
  • Headphones
  • Apple
  • Gaming
  • Vacuums
  • Kitchen
  • Toys
  • Smartwatches
  • Tablets
  • Furniture
  • Mattresses
© Deal.ai Inc.
TermsPrivacy
Deal.ai › Laura Ashley
Laura Ashley
Laura Ashley Chloe European Sham

Laura Ashley Chloe European Sham

4.7(66 ratings)

Best price now

$31.99at TargetChecked 55 min ago

16% under what the other stores charge

Compared across 9 stores. Prices are checked against each store and labelled with when.

Visit Target

Ask our agent about this product

It checks today's price at every store, compares the alternatives and answers in about a minute.

Enter to send, Shift+Enter for a new line

Price facts

  • Lowest price today: $31.99 at Target (checked Nov 10, 2026).
  • Checked at 9 stores.

Our take on the Laura Ashley Chloe European Sham

The Laura Ashley Chloe European Sham is a 26-inch square pillow cover in 100% cotton with a traditional blue floral print and ruffled edges. It reverses to a second pattern, so you can change the look without changing the sham, and the envelope closure keeps the pillow tucked in. The 150 thread count plain weave is light and breathable but thinner than the 200-plus cotton shams sold alongside it, so expect a crisper, more casual hand. It suits shoppers building a traditional or cottage-style bedroom who want a matched pair of decorative Euro shams rather than a heavy, hotel-weight cover.

Best forTraditional and cottage-style bedroomsShoppers who want a reversible floral printBuying a matched pair of Euro shamsYear-round cotton bedding that washes at home
Pros
  • 100% cotton, breathable and machine washable
  • Reversible to a second pattern for two looks
  • Ruffled edges add a finished, traditional detail
  • Envelope closure holds the insert without ties
  • Sold as a pair, so both back pillows match
Cons
  • 150 thread count is light and somewhat thin
  • Plain weave wrinkles and needs ironing after washing
  • Ruffles and pale blue floral may not suit modern or minimalist rooms
  • No sustainability certification
  • Insert not included

Laura Ashley Chloe European Sham prices at every store

  • TargetNew

    In stock

    $31.99Checked 55 min ago
    Visit Target
  • WayfairNew

    In stock

    $31.99Checked 55 min ago
    Visit Wayfair
  • Bed Bath & BeyondNew

    In stock

    $36.10Checked 55 min ago
    Visit Bed Bath & Beyond
  • BelkNew

    Availability unknown

    $33.60Checked 55 min ago
    Visit Belk
  • Kohl'sNew

    Availability unknown

    $38.07Checked 55 min ago
    Visit Kohl's
  • MercariNew

    Availability unknown

    $39.69Checked 55 min ago
    Visit Mercari
  • QVCNew

    Availability unknown

    $39.99Checked 55 min ago
    Visit QVC
  • eBayNew

    Availability unknownSold by beddingstyle

    $39.99Checked 55 min ago
    Visit eBay
  • Bealls FloridaNew

    Availability unknown

    $39.99Checked 55 min ago
    Visit Bealls Florida

Also available at

  • Home DepotCheck price at Home Depot
  • PoshmarkCheck price at Poshmark

Store links may earn us a commission.

Laura Ashley Chloe European Sham price history

Lowest price we've seen: $28.00 on Nov 10 at Poshmark. Tracked across 11 stores since Nov 10.

What reviewers say

  • 4.7 / 566 ratings

Owners rate the Chloe sham highly, praising the soft blue floral print, the ruffled trim and the reversible back. Complaints center on the thin cotton and wrinkles straight out of the dryer.

What people mention
  • PrintPraisedOwners like the soft blue floral and say it coordinates with other Laura Ashley pieces.
  • Fabric weightCriticisedSeveral say the 150 thread count cotton feels thin compared with heavier shams.
  • WrinklingCriticisedReviewers report the plain weave creases and needs ironing or steaming after washing.
  • RufflesPraisedThe ruffled edges are called a nice traditional touch that holds its shape.
  • ReversibilityPraisedBuyers appreciate getting a second pattern on the back for a quick change.
  • ColorMixedSome find the blue lighter or paler in person than it appears in product photos.

Specifications

Color
Blue
Product Type
Sham
Pattern Type
Floral
Shape Type
Square
Size
Euro, European
Length
26 in
Width
26 in
Thickness

Questions and answers

Does the sham come with a pillow insert?
No. It is a cover only, sized for a 26-inch square Euro insert, which you buy separately.
What size pillow fits the Chloe European sham?
A standard 26 by 26 inch Euro pillow insert. The envelope back closes over it without ties or buttons.
Is it really reversible?
Yes. The front is the blue floral print and the back is a coordinating pattern, so you can flip it for a different look.
How should I wash it?
Machine wash cold on a gentle cycle and tumble dry low. The cotton wrinkles, so iron or steam it if you want a crisp finish.
Is it sold as one sham or a pair?
It is sold as a set of two shams, so both Euro pillows on the bed match.
Is the cotton organic or certified?
No. It is standard 100% cotton with no organic or sustainability certification.
Where is the Laura Ashley Chloe European Sham cheapest?
At Target, for $31.99, 16% under what the other stores charge, as of our latest check.
What do buyers say about the Laura Ashley Chloe European Sham?
Rated 4.7 out of 5 from 66 ratings.
Where can I buy the Laura Ashley Chloe European Sham?
11 stores we checked sell it, including Target, Wayfair, Belk, Bed Bath & Beyond, Kohl's.

Stores we've priced the Laura Ashley Chloe European Sham at

  • Bed Bath & Beyond deals and prices
  • Belk deals and prices
  • Home Depot deals and prices
  • Kohl's deals and prices
  • QVC deals and prices
  • Target deals and prices
  • Wayfair deals and prices

More from Laura Ashley

  • L
    Laura Ashley Blossom Bliss Cotton Sheet Set
    Laura Ashley Blossom Bliss Cotton Sheet Set
  • L
    Laura Ashley Audrey Flannel Sheet Set
    Laura Ashley Audrey Flannel Sheet Set
  • L
    Laura Ashley Vanessa Cotton Flannel Sheet Set
    Laura Ashley Vanessa Cotton Flannel Sheet Set
  • L
    Laura Ashley Natalie Duvet Cover Set
    Laura Ashley Natalie Duvet Cover Set
  • L
    Laura Ashley Rowland Quilt Set
    Laura Ashley Rowland Quilt Set
  • L
    Laura Ashley Walled Garden Quilt Set
    Laura Ashley Walled Garden Quilt Set
  • L
    Laura Ashley Spray Mesh Powered Glitz Dial Women's Watch
    Laura Ashley Spray Mesh Powered Glitz Dial Women's Watch
  • L
    Laura Ashley Amberley Quilt Set
    Laura Ashley Amberley Quilt Set
All Laura Ashley deals and products →

More pillow shams

  • C
    Charter Club Damask Cotton Quilted Sham
    Charter Club Damask Cotton Quilted Sham
  • H
    Hotel Collection Italian Percale 2-Pc. Sham Set
    Hotel Collection Italian Percale 2-Pc. Sham Set
  • P
    Peacock Alley Elena Sham
    Peacock Alley Elena Sham
  • A
    Anthropologie Dahlia Cotton Jersey Floral Euro Sham
    Anthropologie Dahlia Cotton Jersey Floral Euro Sham
  • R
    Rosehill Cottage Floral Ruffled Cotton Euro Sham - 26x26 Dusty Rose & Natural Vintage Botanical Pillow Cover
    Rosehill Cottage Floral Ruffled Cotton Euro Sham - 26x26 Dusty Rose & Natural Vintage Botanical Pillow Cover
  • R
    Roselynn Cottage Floral Ruffled Euro Sham
    Roselynn Cottage Floral Ruffled Euro Sham
  • J
    Jillian Fabric Euro Sham
    Jillian Fabric Euro Sham
  • S
    Scalloped Euro Pillow Sham
    Scalloped Euro Pillow Sham
26 Inches
Care Instructions
Machine Wash
Closure Type
Envelope
Material Type
Cotton, 100% Cotton
Thread Count
150
Use Case
Bed Pillow
Audience
UNISEX
Age Group
ADULT
Occasion
Year Round
Embellishment
Ruffled edges
Reversible
Yes, Reversible
Style
Traditional
Symbol Theme
Floral
Count
2
Construction Type
Plain Weave
Sustainability Certifications
No Certifications or Listings