Laura Geller Beauty New Icons Makeup Kit Medium
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Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.
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The New Icons Makeup Kit is a six-piece set built around Laura Geller's baked, marbleized formulas: a hydrating primer, Baked Balance-n-Brighten foundation, a serum blush, a jelly lip balm, a baked eyeshadow quad and a retractable angled kabuki brush. The baked shades are designed to self-adjust, so a foundation one shade lighter or darker still blends in, and the whole lineup leans on lightweight, hydrating textures aimed at mature skin. Buyers describe the foundation as applying smoothly with a natural, professional-looking finish, and the blush and lip balm as easy, skincare-like layers. The main knock is staying power: the lip color needs frequent touch-ups, especially after eating.
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Lowest price we've seen: $72.00 on Nov 9 at Laura Geller. Tracked across 1 store since Nov 9.
Buyers like the lightweight, hydrating feel and say the foundation applies well and looks professional. The serum blush and lip balm get praise for blending and moisturizing, though the lip color is called out for needing frequent reapplication.
This six-piece makeup kit includes a hydrating primer, baked foundation, serum blush, hydrating lip color, eyeshadow quad and a retractable angled kabuki brush. The formulas are hydrating and weightless, and they are made for mature skin.
The marbleized baked foundation self-adjusts on skin, so a shade one lighter or darker still works. The foundation has a natural finish. The lip color and serum blush have a soft satin finish.


