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A loose setting powder that sets foundation with a soft matte finish and is sold in several translucent shades, including a medium-deep tone. It is talc-based, finely milled and non-comedogenic, and the brand claims a 24-hour wear time. It suits most skin types, including dry and mature skin, because the finish stays matte without heavy coverage. Rivals such as Huda Beauty Easy Bake and Charlotte Tilbury Airbrush Flawless offer more blurring or a brighter finish; this one is known for a natural, skin-like set.
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Lowest price we've seen: $32.99 on Nov 10 at Jomashop. Tracked across 11 stores since Nov 10.
Reviewers widely praise the fine texture and the natural matte set it gives foundation. Many say it controls shine through a long day and does not look cakey when applied lightly. Some dry-skin users find it can emphasize texture, and a few dislike the talc base.
For a long-lasting makeup result, pair your foundation with a powder. This powder is dermatologically tested – safe and effective for all skin types.



