How does the B6E compare with LG's C-series OLED?

The C-series uses a brighter panel and a more powerful a9 processor. The B6E keeps the same OLED contrast and gaming features but gives up some brightness and upscaling refinement.

Is it good for gaming?

Yes. It has a 120Hz panel, G-Sync, FreeSync Premium and a low response time, which suits PS5 and Xbox Series X at high frame rates.

Will the picture hold up in a bright room?

It is best in dim or controlled lighting. In a sunny room the panel cannot match brighter LED or higher-tier OLED sets, and reflections are more visible.

Does it support Dolby Vision and Dolby Atmos?

Yes. It supports both, along with FILMMAKER MODE, so Dolby Vision movies and Atmos soundtracks play as intended.

The TV ships with its stand. A wall mount and cables are not included.

OLED panels can retain static images over long periods. LG's OLED Care features reduce the risk, but varied content and avoiding paused logos help.

Where is the LG 77" Class B6E OLED AI 4K Smart webOS TV (2026) cheapest?

At Brown's TV and Appliance, for $999.99, 33% under what the other stores charge, as of our latest check.

Where can I buy the LG 77" Class B6E OLED AI 4K Smart webOS TV (2026)?

4 stores we checked sell it, including FinanceMyCart, Improvemint Financial, Brown's TV and Appliance, Enervee NY.

LG 77" Class B6E OLED AI 4K Smart webOS TV (2026)

Best price now

$999.99at Brown's TV and ApplianceChecked Nov 9

33% under what the other stores charge

Compared across 4 stores. Prices are checked against each store and labelled with when.

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What reviewers say

Owners of LG's entry OLEDs generally praise the contrast, black levels and gaming features for the money. Common complaints center on brightness in bright rooms and the step-down processor compared with pricier OLEDs.

What people mention

Picture qualityPraisedOwners highlight perfect black and vivid color from the self-lit OLED panel.
BrightnessCriticisedReviewers say peak brightness trails LG's brighter C-series and G-series OLEDs, which hurts daytime viewing.
GamingPraisedThe 120Hz refresh rate with G-Sync and FreeSync Premium is well received by gamers.
ProcessorMixedThe a8 chip handles upscaling well but is seen as a step behind the a9 processor in higher tiers.
Burn-inMixedOLED Care features help, but some owners still worry about image retention from static content.

About the LG 77" Class B6E OLED AI 4K Smart webOS TV (2026)