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The LG UR777H9 is a 50-inch 4K LED-LCD TV built for hotel and hospitality use rather than the living room. It uses NanoCell color filtering, an edge-lit backlight, HDR10 Pro and HLG support, and runs LG's webOS 6.0 smart platform. Its defining feature is Pro:Centric Direct, which lets hotel staff manage channels, menus and settings remotely over the IP network, with IoT and voice control in the room. For a home buyer it is a plain 4K smart TV with a slim bezel; for a hotel it replaces separate set-top boxes and management hardware that consumer TVs need.
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This LG Hospitality 50-inch Smart LED-LCD TV has a 4K UHD display with a resolution of 3840 x 2160. It uses an edge LED backlight and supports HLG and HDR10 Pro.
NanoCell technology uses nano particles of about 1 nm to absorb certain wavelengths. This enhances screen color and widens the overall color gamut. The Nano Bezel is minimal and designed to blend into interior spaces.
Pro:Centric Direct (PCD) provides simple editing tools for service and IP network-based remote management. It offers a customizable interface and IoT-based in-room control. It also supports voice control using LG's Natural Language Processing. The TV runs LG webOS 6.0.
