LG OLED55C66LB 55 Inch OLED evo AI C6 4K Ultra HD HDR Smart TV 2026

LG OLED55C66LB.AEK 55 Inch OLED evo AI C6 4K Ultra HD HDR Smart TV (2026)

The LG OLED55C66LB OLED evo AI C6 4K Smart TV builds on LG’s long-standing reputation in OLED technology, combining refined picture quality, advanced AI processing and a genuinely useful smart platform. It’s designed for people who want a TV that performs just as well with films and sport as it does with gaming and everyday viewing.

OLED evo Technology – Depth, Detail and Realism

At the heart of this model is LG’s OLED evo panel. Unlike traditional LED TVs, OLED uses self-lit pixels that can switch on and off individually. This allows for true blacks, strong contrast and more accurate colours.

The evo upgrade adds an extra layer of brightness, helping highlights stand out more clearly without washing out darker areas. The result is a picture that feels more natural and balanced, whether you're watching in a bright room or with the lights down.

Alpha 11 AI Processor Gen 3 – The Engine Behind the Picture

This TV is powered by LG’s most advanced processor to date. The Alpha 11 AI Processor Gen 3 works in the background to improve what you're watching in real time.

It enhances lower-resolution content using Dual Super Upscaling, sharpens detail, and adjusts brightness and contrast scene by scene. With a noticeably faster CPU and GPU, everything from fast-moving sports to cinematic scenes feels smoother and more refined.

HDR Performance & Filmmaker Mode

Support for Dolby Vision and advanced HDR processing means you get improved colour depth and better highlight detail. Bright scenes look vivid, while darker scenes retain subtle detail instead of appearing flat.

Filmmaker Mode is especially useful if you want a more authentic viewing experience. It automatically adjusts settings like motion smoothing and colour so films are displayed