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LG OLED77B6ELC 77 Inch OLED AI B6 4K Ultra HD HDR Smart TV 2026

LG OLED77B6ELC 77 Inch OLED AI B6 4K Ultra HD HDR Smart TV 2026

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$728.00at waxvinylcartelChecked 12 h ago

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Price facts

  • Lowest price today: $728.00 at waxvinylcartel (checked Nov 15, 2026).

Our take on the LG OLED77B6ELC 77 Inch OLED AI B6 4K Ultra HD HDR Smart TV 2026

The LG OLED77B6ELC is a 77-inch 4K OLED TV from LG's 2026 B6 line, the step below the brighter C6 series. Its self-lit OLED panel gives per-pixel blacks and wide viewing angles, and the α8 AI processor handles upscaling, HDR tone mapping and sound processing. It supports Dolby Vision, Dolby Atmos and Filmmaker Mode, and runs LG's webOS smart platform with AI upscaling and voice control. It suits large living rooms and movie fans who want deep blacks and wide seating angles; the C6 costs more and adds a brighter panel and more dimming headroom for very bright rooms.

Best forLarge living rooms and open-plan spacesMovie and series watching in dim roomsWide seating where off-angle viewers matterGamers who want OLED motion and low input lag
Pros
  • Per-pixel OLED blacks with no blooming
  • Wide viewing angles keep color stable off-center
  • α8 AI processor upscales HD and manages HDR
  • Dolby Vision, Dolby Atmos and Filmmaker Mode
  • webOS with voice control and major streaming apps
  • 77-inch screen gives real cinema scale
Cons
  • Less bright than the C6 and G6 OLED lines
  • OLED can show permanent burn-in with static logos over years
  • Large 77-inch panel needs a big wall and two people to mount
  • Reflections show in bright, sunlit rooms
  • Built-in sound is thin for a screen this size

LG OLED77B6ELC 77 Inch OLED AI B6 4K Ultra HD HDR Smart TV 2026 prices at every store

  • waxvinylcartelNew

    In stockShips from the UK · duties may applyReturn policy

    $728.00Checked 12 h ago
    Visit waxvinylcartel

What reviewers say

Owners of LG's B-series OLEDs praise the deep blacks, wide viewing angles and clean motion, and call the B6 a strong value step into big-screen OLED. The common complaints are lower peak brightness than the C-series and the usual OLED caution about static content.

What people mention
  • Picture qualityPraisedOwners say dark scenes stay black without blooming and colors hold up off-axis.
  • BrightnessCriticisedReviewers note the B6 is dimmer than the C6, which matters in sunlit rooms.
  • MotionPraisedSports and fast action look clean, with little blur reported.
  • SoundCriticisedThe built-in speakers are called thin, so most buyers add a soundbar.
  • Burn-in riskMixedSome owners worry about static logos and news tickers over long use.

About the LG OLED77B6ELC 77 Inch OLED AI B6 4K Ultra HD HDR Smart TV 2026

The LG OLED77B6ELC is a 77-inch 4K Ultra HD OLED smart TV. Its self-illuminating pixels turn on and off independently, so dark scenes show true black with no backlight bleed. It carries Certified Perfect Black and Colour technology.

The α8 AI processor analyzes picture and sound in real time. It improves clarity, reduces noise and adjusts contrast scene by scene. For audio, it upscales standard content to virtual surround sound and improves dialogue clarity. AI Sound Pro adapts the sound to the content being watched.

The TV supports Dolby Vision HDR and Filmmaker Mode, which turns off motion smoothing and keeps the intended frame rate and color grading. It has a 120Hz native refresh rate. For gaming, it offers low input lag, fast response time, HDMI 2.1 features and a Game Optimiser mode with picture presets and game-specific settings.

Screen size
77 inches
Display type
OLED with self-illuminating pixels
Resolution
4K Ultra HD
HDR
Dolby Vision
Refresh rate
120Hz native
Processor
α8 AI processor
Picture modes
Filmmaker Mode
Gaming
HDMI 2.1 features, low input lag, fast response time, Game Optimiser mode
Audio
AI Sound Pro, virtual surround sound upscaling
Smart platform
webOS with AI recommendations
Remote
AI Magic Remote with voice control and pointer
Model year
2026

Questions and answers

How does the B6 differ from the C6?
The C6 uses a brighter OLED panel with more light output for bright rooms. The B6 keeps the same OLED blacks and webOS features at a lower tier, so it is the better fit for dim rooms and the C6 for sunlit ones.
Is 77 inches too big for my room?
For a typical viewing distance of about 8 to 10 feet, 77 inches gives a cinematic field of view without feeling overwhelming. In smaller rooms a 65-inch set is usually more comfortable.
Does it support Dolby Vision and Dolby Atmos?
Yes. It handles Dolby Vision HDR and Dolby Atmos passthrough, and Filmmaker Mode turns off extra processing to match the director's intent.
Is it good for gaming?
Yes. OLED's fast pixel response keeps motion clear, and LG's game optimizer and low input lag suit consoles. Check the HDMI 2.1 port count if you need 4K at high frame rates on several devices.
Do I need a soundbar?
Most owners add one. The built-in speakers handle everyday viewing but lack bass and scale for a 77-inch screen.
Can OLED burn in?
Static logos, tickers and game HUDs left on for long periods can leave faint marks over years. Varying content and using screen-shift settings lowers the risk.
Where is the LG OLED77B6ELC 77 Inch OLED AI B6 4K Ultra HD HDR Smart TV 2026 cheapest?
At waxvinylcartel, for $728.00, as of our latest check.

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