
LG OLED77G61LW 77" OLED evo AI G6 4K Ultra HD Smart TV (2026)
Best price now
20% under what the other stores charge
Compared across 11 stores. Prices are checked against each store and labelled with when.

20% under what the other stores charge
Compared across 11 stores. Prices are checked against each store and labelled with when.
It checks today's price at every store, compares the alternatives and answers in about a minute.
The LG G6 is LG's 2026 flagship OLED evo, built on a 4K panel with a 120Hz native refresh rate that reaches 165Hz with VRR. The third-generation Alpha 11 AI processor handles upscaling, tone mapping and genre-based picture tuning, and the set covers Dolby Vision, HDR10 and HLG. It is aimed at movie and console gamers who want deep blacks, near-instant pixel response and four HDMI inputs, and it competes with other premium OLEDs on processing and gaming features rather than on brightness alone. Owners of LG's OLEDs consistently praise contrast and gaming latency while noting OLED's exposure to bright rooms and static-image care.
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In stockPriced in EUR (€3,912.88)Return policy
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Lowest price we've seen: $2,799.00 on Nov 15 at Greentoe. Tracked across 10 stores since Nov 15.
Owners of LG's OLED evo sets praise the contrast, the gaming responsiveness and the processor's upscaling. Complaints center on brightness in bright rooms and on the care needed to avoid image retention.
The LG OLED77G61LW is a 77-inch flat OLED TV with a 4K Ultra HD (3840 x 2160) display. It is powered by the Alpha 11 AI Processor 4K (3rd generation) with Dual AI Engine. The processor handles AI upscaling, AI Picture Pro, Dynamic Tone Mapping Ultra and AI genre selection for SDR and HDR content. It supports Dolby Vision, HDR10 and HLG, and has a FILMMAKER MODE.
For gaming, it has a 120 Hz native refresh rate, VRR up to 165 Hz and a response time under 0.1 ms. It is G-Sync Compatible and FreeSync Compatible, and it supports Dolby Vision for gaming at 4K 120 Hz, ALLM, HGIG mode and a Game Dashboard.
The TV runs webOS 26 and works with Google Assistant and Siri. It supports Apple AirPlay, Google Cast and Apple Home, and it can act as a home hub for Google Home and LG ThinQ. Sound comes from a 4.2-channel, 60 W downward-facing speaker system with Dolby Atmos and AI Sound Pro.


