Liquid Foundation
4.7Last price we saw
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Prices are checked against each store and labelled with when.
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Quick answers
- What do buyers say about the Liquid Foundation?
- Rated 4.7 out of 5 from 1,511 ratings. Buyers like: Smooth and natural skin feel; Excellent coverage for redness; Does not settle into fine lines or creases. Common complaints: Difficulty selecting the correct shade online; Some shades may appear too pale.
- Where can I buy the Liquid Foundation?
- 6 stores we checked sell it, including Toups and Co Organics, eBay, Hy-Vee, Locatel Health & Wellness Online Store, Ulta Beauty.
Liquid Foundation prices at every store
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- Toups and Co OrganicsCheck price at Toups and Co Organics
- eBayCheck price at eBay
- Hy-VeeCheck price at Hy-Vee
- Locatel Health & Wellness Online StoreCheck price at Locatel Health & Wellness Online Store
- Ulta BeautyCheck price at Ulta Beauty
- WalmartCheck price at Walmart
Liquid Foundation price history
Lowest price we've seen: $8.98 on Oct 31 at Walmart. Tracked across 5 stores since Oct 31.
From Toups and Co Organics
- Lightweight, buildable coverage with a natural finish
- Safe for sensitive skin and non-comedogenic
- Doubles as skincare to improve skin while wearing
- Sizes
- Cahaba Lily - Neutral, Dogwood - Neutral, Oyster - Neutral, Magnolia - Neutral, Gulf Sand - Cool, Coastal - Neutral, Dune - Olive, Sea Oats - Neutral, Wicker - Warm, Pecan - Warm, Praline - Warm, Brulee - Warm, Chai - Warm, Maple - Cool, Clay - Cool, Oak - Neutral
- Materials
- Organic Aloe Leaf Juice, Organic Rice Powder, Boron Nitride, Candelilla Wax, Squalane, Organic Shea Butter, Organic Chamomilla Hydrosol, Organic Sunflower Lecit
- Fit
- Sheer-to-medium buildable coverage
- Sizing
- Try the Sample Set first to find the correct shade match; some users find specific shades like Magnolia appear paler than expected.
- Care
- Apply with clean hands or a makeup brush over primer
- Guarantee
- Celebrating 10 Years in Business; family-owned and operated.
- Returns
- Cancel or skip subscription deliveries anytime.
- Shipping
- Free U.S. shipping on orders over a certain threshold and all subscription orders.
- Packs
- Sample Set available for shade testing; Subscribe & Save 10% + Free Shipping.
| Shade Name | Undertone |
|---|---|
| Cahaba Lily | Neutral |
| Dogwood | Neutral |
| Oyster | Neutral |
| Magnolia | Neutral |
| Gulf Sand | Cool |
| Coastal | Neutral |
| Dune | Olive |
| Sea Oats | Neutral |
| Wicker | Warm |
| Pecan | Warm |
| Praline | Warm |
| Brulee | Warm |
About the Liquid Foundation
The hardest switch to make just became your easiest “yes.”
Whether you’re all-or-nothing with non-toxic or live by the 80/20 rule, foundation seems to be the hardest natural product to be satisfied with. Not anymore.
Clean, Not Cakey
Natural ingredients, when formulated correctly, don’t separate, pill, oxidate, or look any less refined than synthetic ones.
Doubles as Skincare
Foundation is a continuation of your skincare. It should improve your skin while you wear it, not create more to cover up.
Safe for Babies (Your Exposure is Theirs, Too)
Motherhood changes our outlook on toxin exposure, especially when face-to-face snuggles and butterfly kisses are involved.
Not sure what shade you need? Try our Sample Set!
What buyers say
- Smooth and natural skin feel
- Excellent coverage for redness
- Does not settle into fine lines or creases
- Pleasant vanilla-like scent
- Clean, non-toxic ingredient list
- Stays on through sweat and long days
- Difficulty selecting the correct shade online
- Some shades may appear too pale
- May require multiple samples to find a match
