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This is a concentrated liquid laundry detergent built on plant- and mineral-derived ingredients, sold in a refillable jug. It is color-safe, hypoallergenic, dye-free and perfume-free, and it works in both standard and high-efficiency washers. It is aimed at households with sensitive skin, septic systems or greywater setups, and at shoppers who want a fragrance-free, biodegradable formula. Against mainstream detergents it gives up stain-fighting enzymes and scent, and it is pickup or local delivery only, so it competes on ingredient transparency rather than on cleaning power.
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This is a concentrated liquid laundry detergent made from renewable plant-based and mineral-derived ingredients. It is color-safe and works in both regular and high-efficiency (HE) washers. A jug does more loads than common detergent.
The formula is hypoallergenic and safe for the most sensitive skin. It is 100% biodegradable and safe for septic systems and greywater.
