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Lorac Pro Soft Focus Longwear Foundation is a liquid foundation in a pump bottle that promises a soft-focus, matte finish with long wear. It is fragrance-free and carries moisturizing and vitamin claims, and Lorac markets it as cruelty-free. The shade range is built around numbered tones like #21, a deep brown, so matching takes some care. It suits people who want a matte, blurred look that holds through a long day, including oily and combination skin. Against dewier foundations from other brands it trades glow for oil control, and dry or mature skin may find it less forgiving without a rich primer underneath.
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Lowest price we've seen: $38.00 on Nov 9 at Ulta Beauty. Tracked across 1 store since Nov 9.
Owners of Lorac's longwear foundations generally like the matte, blurred finish and the staying power, and sensitive-skin users appreciate that it is fragrance-free. The recurring complaints are dryness and settling into lines, plus shade-matching trouble with the numbered system.
Regardless of which look you're going for, a good foundation is the key to an even makeup application. This product was not tested on animals.