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Deal.ai › L'Oréal Paris › Permanent Hair Dyes
L'Oréal Paris
L'Oréal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Kit 515 Chocolate Glaze

L'Oréal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Kit 515 Chocolate Glaze

Best price now

$12.99at TargetChecked Nov 9

Compared across 2 stores. Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.

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Price facts

  • Last seen at $12.99 at Target on Nov 9.
  • Checked at 2 stores.

Our take on the L'Oréal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Kit 515 Chocolate Glaze

Feria is L'Oréal Paris's shimmering permanent color line, sold as a single-application kit with colorant, developer, conditioner and gloves. Chocolate Glaze 515 is a cool-toned medium brown with a multi-tonal shimmer finish, aimed at covering grays and adding depth rather than a flat block of color. It sits above basic box dyes in intensity and shine, and below salon color in control. Reviewers tend to like the rich tone and shine; the common complaints are dryness and fading faster than expected.

Best forCovering grays on medium brown hairShoppers wanting salon-style depth at homeCool-toned brown colorSingle-application touch-ups
Pros
  • Multi-tonal shimmer finish reads less flat than basic dyes
  • Good gray coverage on medium brown hair
  • Kit includes colorant, developer, conditioner and gloves
  • Cool brown tone suits many skin undertones
  • Strong shine in the first weeks
Cons
  • Can leave hair dry, especially without the included conditioner
  • Color may fade or turn brassy sooner than expected
  • One kit is sized for one application on short to medium hair
  • Ammonia smell during processing
  • Results vary with starting color and porosity

L'Oréal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Kit 515 Chocolate Glaze prices at every store

  • TargetNew

    In stock

    $12.99+ $5.99 shippingChecked Nov 9
    Visit Target
  • WalmartNew

    In stock

    $12.97+ $6.99 shippingChecked Nov 9
    Visit Walmart

Store links may earn us a commission. Some prices via Klarna.

L'Oréal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Kit 515 Chocolate Glaze price history

Lowest price we've seen: $12.97 on Nov 10 at Walmart. Tracked across 2 stores since Nov 10.

What reviewers say

Owners describe a rich, shiny brown with solid gray coverage, but many say it dries hair and fades or warms up within a few weeks.

What people mention
  • Color resultPraisedOwners say the brown comes out rich and multi-tonal rather than flat.
  • Gray coveragePraisedReviewers report it covers grays well on medium brown hair.
  • DrynessCriticisedMany say hair feels dry and rough after coloring.
  • FadingCriticisedSome owners say the color fades or warms up within a few weeks.
  • SmellCriticisedThe ammonia odor during processing is a common complaint.

Specifications

Content
VitaminsSource
Color
BrownSource

Questions and answers

Does Chocolate Glaze 515 cover gray hair?
Yes, it is a permanent color and reviewers report good gray coverage. Resistant or very dark grays may need a longer processing time.
What color does 515 come out as?
It is a cool medium brown with a shimmer finish. On dark hair it reads as a deep brown; on lighter hair it lands closer to medium brown.
Will it lighten my hair?
Permanent dye lifts a little, but 515 is a brown shade and will not turn dark hair blonde. Going lighter needs a separate lightening step.
How many applications does one kit cover?
One kit is meant for one full application on short to medium hair. Long or thick hair often needs two kits.
Does it damage hair?
It is permanent color with ammonia, so some dryness is normal. The included conditioner helps, and weekly masks reduce it.
Is it better than a salon visit?
It is easier and cheaper than a salon, but you get less control over tone and gray blending. For big changes, a colorist is safer.
Where is the L'Oréal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Kit 515 Chocolate Glaze cheapest?
At Target, for $12.99, as of our latest check.
Where can I buy the L'Oréal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Kit 515 Chocolate Glaze?
2 stores we checked sell it, including Walmart, Target.

Stores we've priced the L'Oréal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Kit 515 Chocolate Glaze at

  • Target deals and prices
  • Walmart deals and prices

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