29% under what the other stores charge
Compared across 4 stores. Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.
It checks today's price at every store, compares the alternatives and answers in about a minute.
True Match is L'Oréal's long-running liquid foundation, sold in a wide shade range split into warm, cool and neutral undertones so most shoppers can find a close match. The formula is light to medium coverage with a natural, skin-like finish, and it is buildable without turning heavy. It suits people who want an everyday foundation that blends easily and feels comfortable on dry or sensitive skin. Against fuller-coverage rivals it gives less coverage and less oil control, so very oily skin or anyone wanting a matte, long-wear look may prefer something else.
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Store links may earn us a commission. Some prices via Klarna.
Lowest price we've seen: $9.97 on Nov 11 at Walmart. Tracked across 4 stores since Nov 11.
Reviewers rate it highly as an affordable everyday foundation, praising the natural finish and the shade range that lets many people find a true undertone match. Complaints center on wear time and coverage: some find it fades on oily skin or settles into lines, and a few say their shade darkened after application.
