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Lash Paradise Waterproof is L'Oréal's volumizing and lengthening mascara in a black, waterproof formula. Its soft wavy brush and thick formula build full, fanned-out lashes in two or three coats and hold a curl through sweat, rain and tears. It suits people who want dramatic volume that lasts all day and don't mind a little extra effort at removal. Against drugstore rivals it leans harder on volume than length, and it competes with pricier prestige mascaras on lash impact rather than on a lightweight feel.
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Lowest price we've seen: $10.97 on Nov 11 at Walmart. Tracked across 11 stores since Nov 11.
With 41,000 ratings averaging 4.7 out of 5, owners mostly praise the volume, length and staying power, and many call it a match for prestige mascaras. The main complaints are removal and occasional clumping.
