Is Imagination a good everyday fragrance?

Yes. It is a fresh citrus scent with a soft warm base, which suits daily wear at work or in warm weather. It is not a heavy evening fragrance.

How long does it last?

Owners report a range, from a few hours to most of a day. It is generally lighter than many eau de parfums, so expect to reapply on some skin.

Is it similar to other Louis Vuitton fragrances?

It is one of the brand's fresher men's scents, closer to a clean citrus than to its darker or woodier releases. If you want something heavier, look elsewhere in the line.

What size is the bottle?

It is a 3.4 oz / 100 ml bottle of eau de parfum.

Is it suitable for women too?

It is marketed for men, but the fresh citrus profile is unisex enough that some women wear it. Sample it first if you prefer clearly feminine scents.

Is it worth it over a cheaper fresh fragrance?

You are paying for the Louis Vuitton name and the blending. If longevity and projection matter most to you, a stronger fresh fragrance may serve you better.