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Imagination is Louis Vuitton's fresh amber eau de parfum, launched in 2021 and composed by Jacques Cavallier Belletrud. It opens with citron, Calabrian bergamot and Sicilian orange, moves through ginger, cinnamon and neroli, and settles on Chinese black tea, Ambroxan, guaiac wood and olibanum. The result is a clean, citrus-forward amber that reads as an everyday signature rather than a heavy evening scent. It sits in the same fresh-amber territory as other Ambroxan-led men's fragrances but leans more on tea and citrus than on sweetness. The bottle is refillable at Louis Vuitton stores with a perfume fountain, and travel cartridges are sold separately.
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Lowest price we've seen: $48.99 on Nov 10 at eBay. Tracked across 7 stores since Nov 10.
Owners describe Imagination as fresh, clean and longer-lasting than expected, and many say it draws compliments from wearers and partners alike. Some question whether it justifies its luxury positioning, and a few find the travel size small.
Top Notes: CItron, Calabrian Bergamot, Sicilian Orange
Middle Notes: Tunisian Neroli, Nigerian Ginger, Ceylon Cinnamon
Base Notes: Chinese Black Tea, Ambroxan, Guaiac Wood, Olibanum
Imagination: the cornerstone of the audacity, success, and drive fueling creatives who turn the wildest dreams into reality. This intangible energy thrives on travel and experiences, forging a new mindset. Such creative impulse has always guided Jacques Cavallier Belletrud.
With a generous dose of Ambrox—perfumery’s white gold—Master Perfumer Belletrud reinvents the amber accord, capturing a sensual and contemporary masculine elegance. Its contrasts emerge with noble citrus and CO2-extracted black tea from China, a magical ingredient embodying the spirit of travel. With Imagination, the spirit soars, breaks free, and explores new realms of freedom.












