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M&M's Dark Chocolate swaps the standard milk chocolate center for a darker, less sweet chocolate under the same candy shell. The result is a more grown-up M&M's with a deeper cocoa taste and less sugar-forward finish than the classic. It suits dark chocolate fans and people who find regular M&M's too sweet. Rivals in the dark-chocolate candy aisle are bars and squares rather than other candy-coated pieces, so the shell and shareable bag remain its edge.
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Lowest price we've seen: $10.99 on Nov 8 at eBay. Tracked across 2 stores since Nov 8.
People who like dark chocolate tend to enjoy these as a less sweet alternative to classic M&M's. Some want a stronger, more bitter cocoa punch and find the flavor closer to semisweet.




