33% under what the other stores charge
Compared across 4 stores. Prices are checked against each store and labelled with when.
It checks today's price at every store, compares the alternatives and answers in about a minute.
The M&P Alpha is an over-the-head electronic earmuff rated to NRR 23 dB and ANSI S3.19-1974. It amplifies quiet sounds while compressing loud impulses like gunshots, and it folds for storage. It suits shooters who want basic active protection without paying for premium features. Against rivals it is a simple, affordable-style option: no Bluetooth, no rechargeable battery, and a modest 23 dB rating that is fine for outdoor handgun and rifle use but thin for indoor ranges or magnum calibers. Owners rate it well overall, though some find the fit and sound quality basic.
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Lowest price we've seen: $45.78 on Nov 10 at BattleHawk Armory. Tracked across 4 stores since Nov 10.
Owners rate the Alpha around 4.3 out of 5. Most like the active cutoff and the folding design for the money. Complaints center on fit and on how much protection it gives in loud indoor settings.