22% under what the other stores charge
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Made to Stick is a business and communication book by brothers Chip and Dan Heath, published in 2007. It breaks down why some ideas spread and stick in memory while others fade, using a framework the authors call SUCCESs: simple, unexpected, concrete, credible, emotional, and stories. The book mixes research with case studies, from urban legends to ad campaigns, and closes with advice on applying the principles. It sits alongside books like Influence and Contagious as a practical guide to persuasion, but it focuses more on message design than on social transmission.
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Lowest price we've seen: $13.73 on Nov 9 at Walmart. Tracked across 3 stores since Nov 9.
Readers generally find Made to Stick practical and easy to read, and many say the SUCCESs framework changed how they write and present. Some find the examples repetitive and the advice familiar if they have read other business communication books.