StoreDeal.ai store
Shop
  • Deals
  • Deal checker
  • Black Friday
  • Buying guides
  • Brands
  • Stores
Travel
  • Flight deals
  • Hotel deals
Company
  • Research
  • Press
  • Use in AI assistants
  • Contact
  • deal.ai apps
Black Friday 2026
  • Walmart
  • Best Buy
  • Target
  • TVs
  • Laptops
  • Headphones
  • Apple
  • Gaming
  • Vacuums
  • Kitchen
  • Toys
  • Smartwatches
  • Tablets
  • Furniture
  • Mattresses
© Deal.ai Inc.·2222 Ponce de Leon Blvd, Miami, FL 33134·support@deal.ai
TermsPrivacy
Deal.ai › Maidenform
Maidenform
Maidenform One Fab Fit 2.0 Demi T-Shirt Bra DM7543

Maidenform One Fab Fit 2.0 Demi T-Shirt Bra DM7543

3.9(1,600 ratings)

Best price now

$15.00at PoshmarkChecked Nov 3

35% under what the other stores charge

Compared across 11 stores. Prices are checked against each store and labelled with when.

Visit Poshmark

Ask our agent about this product

It checks today's price at every store, compares the alternatives and answers in about a minute.

Enter to send, Shift+Enter for a new line

Price facts

  • Last seen at $15.00 at Poshmark on Nov 3.
  • Checked at 11 stores.

Our take on the Maidenform One Fab Fit 2.0 Demi T-Shirt Bra DM7543

The Maidenform One Fab Fit 2.0 is a lightly lined demi underwire t-shirt bra in smooth microfiber. SmartZone cups add targeted lift and shape, the open neckline stays hidden under scoop and V-necks, and convertible straps go straight or crisscross. It suits shoppers who want a smooth everyday bra under knits. Owners praise the soft fabric and clean look under clothes, but the 3.9 rating reflects complaints about fit consistency and strap comfort.

Best forEveryday wear under t-shirts and knitsScoop-neck and V-neck topsBridal and low-cut outfitsShoppers who want convertible straps
Pros
  • Smooth microfiber glides under clingy tops
  • Lightly lined SmartZone cups add shape without bulk
  • Demi coverage with an open neckline
  • Straps convert to crisscross
  • Smooth back wing and hook-and-eye closure
Cons
  • Fit runs inconsistently across sizes, owners say
  • Some find the underwire digs in
  • Straps reported as thin or prone to slipping
  • Cups may gap on smaller busts

Maidenform One Fab Fit 2.0 Demi T-Shirt Bra DM7543 prices at every store

  • PoshmarkNew

    Availability unknown

    $15.00Checked Nov 3
    Visit Poshmark
  • Macy'sNew

    Availability unknown

    $16.80Checked Nov 3
    Visit Macy's
  • One Hanes PlaceNew

    Availability unknown

    $16.98Checked Nov 3
    Visit One Hanes Place
  • MaidenformNew

    Availability unknown

    $16.98Checked Nov 3
    Visit Maidenform
  • BelkNew

    Availability unknown

    $20.00Checked Nov 3
    Visit Belk
  • LystNew

    Availability unknown

    $23.09Checked Nov 3
    Visit Lyst
  • TargetNew

    Availability unknown

    $23.99Checked Nov 3
    Visit Target
  • WalmartNew

    Availability unknown

    $23.99Checked Nov 3
    Visit Walmart
  • eBayNew

    Availability unknown

    $23.99Checked Nov 3
    Visit eBay
  • Boscov'sNew

    Availability unknown

    $35.00Checked Nov 3
    Visit Boscov's
  • Kohl'sNew

    Availability unknown

    $40.00Checked Nov 3
    Visit Kohl's

Store links may earn us a commission.

Maidenform One Fab Fit 2.0 Demi T-Shirt Bra DM7543 price history

Lowest price we've seen: $15.00 on Nov 3 at Poshmark. Tracked across 11 stores since Nov 3.

What reviewers say

  • 3.9 / 51,600 ratings

Owners like the smooth, no-show finish and the soft fabric. Many complain that sizing is inconsistent and that the underwire or straps become uncomfortable over a long day.

What people mention
  • FitMixedSome owners say it fits true to size, while others find the band or cups run off.
  • ComfortMixedThe fabric is called soft, but some find the underwire uncomfortable after hours of wear.
  • SmoothnessPraisedReviewers say it stays invisible under t-shirts and knits.
  • StrapsCriticisedSome owners report the straps slipping or feeling too thin.
  • ShapePraisedThe lightly lined cups are said to give a natural shape without bulk.

About the Maidenform One Fab Fit 2.0 Demi T-Shirt Bra DM7543

The Maidenform One Fab Fit 2.0 Demi T-Shirt Bra is an underwire bra with lightly lined SmartZone cups. The tailored cups are designed to give lift, shape and support without adding bulk. The demi coverage and open neckline suit scoop necks, V-necks and bridal silhouettes.

The bra is made of satin-smooth, soft microfiber with breathable stretch. The smooth fabric gives a no-show look under tees and other knits, including clingy tops. The sides and back are built up with NeoKnit™ to help smooth and reduce bulges.

The adjustable straps convert, so you can wear them straight or crisscrossed. The back wing is smooth and the bra fastens with a hook-and-eye closure. It is offered in core and plus sizes, with a size chart to help you find your fit.

Style
Demi underwire t-shirt bra
Cups
Lightly lined SmartZone cups
Fabric
Satin-smooth microfiber with breathable stretch
Sides and back
Built-up NeoKnit™
Straps
Adjustable, convertible (straight or crisscross)
Closure
Hook-and-eye
Band size
40
Cup size
C

Questions and answers

How does the One Fab Fit 2.0 differ from the original One Fab Fit?
The 2.0 uses SmartZone cups for targeted lift and a smooth back wing. The original is a simpler lightly lined t-shirt bra.
Can the straps be worn crisscross?
Yes. The straps convert between straight and crisscross for racerback or wide-neck tops.
Does it show under thin t-shirts?
The satin-smooth microfiber and smooth back wing are designed to stay hidden under knits.
Is it good for a large bust?
It comes in core and plus sizes, but the demi cut offers less coverage. Shoppers wanting full coverage may prefer a fuller-cup style.
What cup style is it?
It is a demi bra with lightly lined underwire cups and an open neckline.
Where is the Maidenform One Fab Fit 2.0 Demi T-Shirt Bra DM7543 cheapest?
At Poshmark, for $15.00, 35% under what the other stores charge, as of our latest check.
What do buyers say about the Maidenform One Fab Fit 2.0 Demi T-Shirt Bra DM7543?
Rated 3.9 out of 5 from 1,600 ratings.
Where can I buy the Maidenform One Fab Fit 2.0 Demi T-Shirt Bra DM7543?
11 stores we checked sell it, including Poshmark, Macy's, One Hanes Place, Maidenform, Belk.

Stores we've priced the Maidenform One Fab Fit 2.0 Demi T-Shirt Bra DM7543 at

  • Belk deals and prices
  • Boscov's deals and prices
  • Kohl's deals and prices
  • Lyst deals and prices
  • Macy's deals and prices
Target deals and prices
  • Walmart deals and prices
  • More from Maidenform

    • M
      Maidenform Seamless High-Waist Shaping Brief
      Maidenform Seamless High-Waist Shaping Brief
    • M
      Maidenform Women’s Shapewear FitSense High Waist Extra Firm Shaping Brief
      Maidenform Women’s Shapewear FitSense High Waist Extra Firm Shaping Brief
    • M
      Maidenform Comfort Devotion Camisole
      Maidenform Comfort Devotion Camisole
    • M
      Maidenform Sculpting Mid-Thigh Bodysuit
      Maidenform Sculpting Mid-Thigh Bodysuit
    • M
      Maidenform Firm Control Hi-Waist Brief
      Maidenform Firm Control Hi-Waist Brief
    • M
      Maidenform Shapewear Waist Trainer Extra Firm Smoothing Targeted Tummy Sculpting
      Maidenform Shapewear Waist Trainer Extra Firm Smoothing Targeted Tummy Sculpting
    • M
      Maidenform Love the Lift Push-Up Bra
      Maidenform Love the Lift Push-Up Bra
    • M
      Maidenform Comfy Sexy Wirefree Lift Push-Up Bra
      Maidenform Comfy Sexy Wirefree Lift Push-Up Bra
    All Maidenform deals and products →

    More women's bras

    • A
      Adore Me Ivy Unlined Bra
      Adore Me Ivy Unlined Bra
    • D
      Down Time Quarter Zip
      Down Time Quarter Zip
    • C
      Calvin Klein Women's Push-Up Strapless Bra
      Calvin Klein Women's Push-Up Strapless Bra
    • S
      Skarlett Blue Entice Balconette Bra
      Skarlett Blue Entice Balconette Bra
    • S
      Skarlett Blue Entice Lace Full Coverage Side Support Balconette Bra
      Skarlett Blue Entice Lace Full Coverage Side Support Balconette Bra
    • A
      Ambrielle Wireless Balconette Bra 364457
      Ambrielle Wireless Balconette Bra 364457
    • A
      Avidlove Women's Seamless Wireless Full Coverage Padded Bra
      Avidlove Women's Seamless Wireless Full Coverage Padded Bra
    • S
      Skarlett Blue Entice Lace Balconette Bra, Purple / 36B
      Skarlett Blue Entice Lace Balconette Bra, Purple / 36B