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Deal.ai › Maidenform
Maidenform
Maidenform One Fab Fit Custom Lift Underwire Bra DM2423

Maidenform One Fab Fit Custom Lift Underwire Bra DM2423

4.2(176 ratings)

Best price now

$12.99at Macy'sChecked Nov 7

41% under what the other stores charge

Compared across 12 stores. Prices are checked against each store and labelled with when.

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Price facts

  • Last seen at $12.99 at Macy's on Nov 7.
  • Checked at 12 stores.

Our take on the Maidenform One Fab Fit Custom Lift Underwire Bra DM2423

The Maidenform One Fab Fit Custom Lift is an underwire bra with molded full-coverage cups and Custom Lift padding that scales with cup size, so smaller cups get more lift and larger cups get more shaping. It comes in an all-over lace version or a tailored version with a front keyhole, both with a branded M charm, a lace back wing with mesh lining for extra support, and straps that convert to racerback. A 4-row hook-and-eye closure gives more fit adjustment than the usual 2 or 3 rows. It suits shoppers who want smooth coverage under clothes with a lift boost and convertible straps, and it competes with padded push-up and T-shirt bras on adjustability rather than on minimalism. Owners rate it well overall, with the usual split between those who find the lift and fit right and those who find the cups or band off.

Best forShoppers wanting smooth full coverage with extra liftWear under fitted tops and thin knitsPeople who switch between regular and racerback topsSizes needing fine band adjustment
Pros
  • Custom Lift padding graded by cup size
  • Smooth molded cups that hide under clothing
  • Straps convert to racerback
  • 4-row hook-and-eye closure for finer band adjustment
  • Lace back wing with mesh lining adds support
  • Two looks: all-over lace or tailored keyhole front
Cons
  • Full-coverage molded cups add bulk on very small frames
  • Padding is fixed, not removable
  • Lace version shows texture under thin fabrics
  • Underwire and firm band can feel stiff at first

Maidenform One Fab Fit Custom Lift Underwire Bra DM2423 prices at every store

  • Macy'sNew

    In stock

    $12.99Checked Nov 7
    Visit Macy's
  • PoshmarkNew

    In stock

    $15.00Checked Nov 7
    Visit Poshmark
  • One Hanes PlaceNew

    In stock

    $16.98Checked Nov 7
    Visit One Hanes Place
  • BelkNew

    In stock

    $20.00Checked Nov 7
    Visit Belk
  • MaidenformNew

    In stock

    $21.99Checked Nov 7
    Visit Maidenform
  • TargetNew

    In stock

    $23.99Checked Nov 7
    Visit Target
  • eBayNew

    In stockSold by hanesofficial

    $23.99Checked Nov 7
    Visit eBay
  • One Hanes PlaceNew

    In stock

    $21.99+ $6.99 shippingChecked Nov 7
    Visit One Hanes Place
  • MaidenformNew

    In stock

    $25.00+ $6.99 shippingChecked Nov 7
    Visit Maidenform
  • WalmartNew

    In stockSold by HerRoom and HisRoom

    $35.00Checked Nov 7
    Visit Walmart
  • HerRoomNew

    In stock

    $35.00Checked Nov 7
    Visit HerRoom
  • Kohl'sNew

    Availability unknown

    $14.39Checked Nov 7
    Visit Kohl's

Store links may earn us a commission. Some prices via Klarna.

Maidenform One Fab Fit Custom Lift Underwire Bra DM2423 price history

Lowest price we've seen: $12.99 on Nov 8 at Macy's. Tracked across 12 stores since Nov 8.

What reviewers say

  • 4.2 / 5176 ratings

Owners rate it 4.2 out of 5 across 176 ratings. Most praise the lift, the smooth finish under clothes and the convertible straps; the complaints center on fit consistency and comfort of the band and underwire.

What people mention
  • LiftPraisedOwners say the Custom Lift padding gives a noticeable boost without a heavy push-up shape.
  • SmoothnessPraisedReviewers report the molded cups disappear under fitted tops and knits.
  • FitMixedSome wearers find the band and cups true to size, while others say sizing varies between colors and versions.
  • ComfortCriticisedSeveral owners find the underwire and firm band stiff, especially before breaking in.
  • StrapsPraisedThe two-way straps that convert to racerback are called out as a practical plus.

From Poshmark

  • One Fab Fit Custom Lift underwire bra
  • Style #DM2423
  • Evening Blush color
  • New with tags
  • Lifting, comfort and convertible style tags
Sizes
34C
Materials
84% Nylon, 16% Spandex
Sizing
Listed as size 34C
Care
Hand wash recommended. Line dry.
Guarantee
Posh Protect: get your order as described or receive your money back

About the Maidenform One Fab Fit Custom Lift Underwire Bra DM2423

The Maidenform One Fab Fit Custom Lift is an underwire bra with full coverage molded cups. The cups give a smooth finish under clothing. Custom Lift pads provide lift levels based on cup size.

The underwire gives support, and the lace back wing has a mesh lining for additional support. The straps are adjustable and convert to a racerback style. A 4-row hook and eye closure allows for fit adjustment. A branded M charm is included.

Style number DM2423 comes in Evening Blush. Hand washing is recommended, and the bra should be line dried.

Style
DM2423
Color
Evening Blush
Size
34C
Material
84% Nylon, 16% Spandex
Coverage
Full coverage molded cups
Support
Underwire; lace back wing with mesh lining
Straps
Adjustable, convert to racerback
Closure
4-row hook and eye
Care
Hand wash recommended; line dry
Condition
New with tags

Questions and answers

How does Custom Lift differ from a push-up bra?
The padding is graded by cup size, so smaller cups get more lift and larger cups get more shaping rather than one fixed push-up level. The effect is a rounded lift rather than cleavage-focused padding.
Do the straps really convert to racerback?
Yes. The adjustable straps can be moved to a racerback position for tank tops and wide-neck shirts. You reattach them at the back rather than clipping a separate converter.
Is the padding removable?
No. The Custom Lift pads are built into the molded cups and stay fixed through washing.
What is the difference between the lace and tailored versions?
Both share the same cups, lift and closure. The lace version has an all-over lace overlay; the tailored version has a smooth finish with a keyhole cutout at the front.
How many hooks does the closure have?
It uses a 4-row hook-and-eye closure, which gives more band adjustment than the typical 2 or 3 rows.
Will the lace show under thin shirts?
The molded cups stay smooth, but the lace overlay can show texture under very thin or clingy fabrics. The tailored version hides more cleanly.
Where is the Maidenform One Fab Fit Custom Lift Underwire Bra DM2423 cheapest?
At Macy's, for $12.99, 41% under what the other stores charge, as of our latest check.
What do buyers say about the Maidenform One Fab Fit Custom Lift Underwire Bra DM2423?
Rated 4.2 out of 5 from 176 ratings.
Where can I buy the Maidenform One Fab Fit Custom Lift Underwire Bra DM2423?
10 stores we checked sell it, including Macy's, Kohl's, Poshmark, One Hanes Place, Maidenform.

Stores we've priced the Maidenform One Fab Fit Custom Lift Underwire Bra DM2423 at

  • Belk deals and prices
  • Kohl's deals and prices
  • Macy's deals and prices
  • Target deals and prices
  • Walmart deals and prices

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