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The Milani Keep It Full Maxxx Lip Plumper is a high-shine plumping gloss with full-coverage color and a shimmer finish. It uses Milani's XXX Plumping Technology, a blend of volumizing ingredients meant to hydrate and make lips look fuller, applied with a precision doe-foot applicator. It suits shoppers who want a pigmented gloss with a visible plumping tingle and shine rather than a sheer balm. Against drugstore plumpers it leans on color payoff and shimmer; against prestige plumpers it is a vegan, cruelty-free alternative, though the tingle and stickiness are the usual trade-offs of the category.
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Rated 4 out of 5 from 249 ratings, buyers generally like the shine, color and visible fullness. Complaints center on the tingle and the sticky gloss feel.
Milani Keep It Full Maxxx Lip Plumper is a lip plumping gloss in the shade Situation Ship. It gives shine and full-coverage color, along with a plumping effect. Some shades in the range are shimmer-infused.
It is Milani's first lip product with XXX Plumping Technology, a customized combination of lip volumizing ingredients. The formula hydrates, nourishes and enhances the lips. A precision applicator delivers the color in one swipe.






